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Connect by PICO


By Pico
Edited by Steven Obrovac

HK$ 350.00

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Published by Asia One Books
By: Pico
Edited by: Steven Obrovac
June, 2016
210 x 260 mm
1.20 kg
204 pages
Harcover
English
9789881392176

 

Description:

With the success of Exit published back in 2011, Pico has demonstrated their integrated marketing strengths to the world. This year, Pico is proud to present their new book, Connect, which again to showcase their astonishing projects with distinct clients over the years.

Like a marketing campaign itself, Connect – linking people to powerfully engaging experiences is a book of countless interlocking elements. Foremost, it is a colourful tour through Pico’s projects for a wide range of clients in recent years. But for anyone with an interest in how marketers link audiences to brands, Connect also offers the big picture of the state-of-the-art marketing campaign; multifaceted, tightly integrated, highly imaginative, and precisely focused on achieving an immersive

 

About Pico

Pico is a global brand strategy partner for a range of Fortune 500-listed companies. A leading proponent of ‘Total Brand Activation’, Pico offers its clients the expertise to bring their brand experience projects from strategy and conception to execution with a powerful effect on target audiences.

Leveraging on an international network, Pico creates engaging, integrated brand experiences across multiple platforms – from exhibitions, events, to museums, theme parks, and brand signage. Pico’s strength is in its diversity, with all team members sharing a deep understanding of different cultures and industry practices.